Many businesses are moving away from archaic paper gift certificates in lieu of gift certificate cards. With the help of a customizable gift card system, businesses can develop a colorful, eye-catching card for customers to give to friends and family. That way, when customers don’t know what to buy for someone, they can purchase a card that can be redeemed for merchandise that the recipient wants.

Gift card certificates are the electronic replacement for the paper versions. There is no manual administration involved. A customer simply selects the card they want to present as a gift, determines the dollar amount they want on the card, and the merchant activates it by swiping it through the credit card terminal at the point of sale. The merchant then receives customized reports detailing how much value was used and how many cards are active.

One of the key benefits to gift card certificates is the security. A gift card only has value when the merchant activates it. This makes it easier to track than paper certificates. The technology also makes it difficult to counterfeit the cards. Someone can try to create a similar looking card but the magnetic strip or bar code includes information that can’t be duplicated.

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