One way to generate sales, increase foot traffic, and raise brand awareness of your business is to offer free gift cards to customers. Everybody loves getting free stuff, and it gives customers an instant excuse to walk through your doors and buy something.

Free gift cards feature eye-pleasing designs with your company logo on it. Each gift card features a modest dollar amount – usually $1 to $3 – that customers use towards any in-store or online purchase. They are redeemed at a higher rate than similar printed coupons and you get the benefit of marketing your brand.

You can incorporate free gift cards into your various marketing and advertising efforts to bring in new customers and retain existing ones. Simply insert the card with your mailings as part of a direct mail campaign, or hand them out in store to select customers.

Free for them; valuable data for you
For less than one dollar per card, free gift cards can also help you obtain valuable marketing data. You can request customers fill out a survey or comment sheet and in turn, they would receive the gift card. You can then compile the data you collected to determine how customers spend their money, which items they would like you to offer, and what types of sales would draw them back into your store. And when customers use the free gift card, this provides additional data for how they used the value.

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